Thy Trading Company Recalls Roll Up Window Blinds Due to Strangulation and Entanglement Hazards; Violation of Federal Regulations for Window Coverings; Sold Exclusively at Wayfair.com

What was recalled

The Consumer Product Safety Commission (CPSC) has issued a recall for specific roll-up window blinds manufactured and distributed by Thy Trading Company. This action, announced on February 6, 2025, targets a particular line of semi-sheer bamboo-style window coverings that were sold exclusively through the online retailer Wayfair.com. The primary reason for this recall is not a manufacturing defect in the material itself, but rather a design characteristic that violates federal safety regulations for window coverings. Specifically, the blinds feature long operating cords that create a significant strangulation and entanglement risk, posing a substantial product hazard to households with children.

The affected products are Thy Trading Company’s bamboo roll-up window blinds, which come in various dimensions and colors. While the recall notice highlights that some units measure approximately 24 inches wide by 84 inches high, others were sold in a width of 72 inches. The color options included light brown, brown, camel, dark brown, blue, burgundy, white, and tan variations. Because these items lack distinctive external branding on the blinds themselves that immediately identifies them as part of this specific unsafe lot, identifying the correct units relies heavily on checking the SKU numbers printed on the original product packaging.

To determine if you own a recalled item, you must look for one of the following specific SKU numbers on your box or receipt. These codes identify the exact models involved in the safety violation:

• SKU TYCO1012: Window Blind Semi-Sheer Brown Outdoor Roll Up Shade
• SKU TYCO1013: Semi-Sheer Natural Outdoor Roll-Up Shade (Light brown)
• SKU TYCO1014: Semi-Sheer Tan/Black Roll-Up Shade
• SKU TYCO1015: Semi-Sheer Tan Outdoor Roll-Up Shade (Camel)
• SKU TYCO1017: Semi-Sheer Roll-Up Shade (Dark brown)
• SKU TYCO1022: Semi-Sheer Blue/White Roll-Up Shade
• SKU TYCO1024: Semi-Sheer Brown Roll-Up Shade (Light bamboo)
• SKU TYCO1025: Semi-Sheer Roll-Up Shade (Burgundy)
• SKU TYCO1026: Semi-Sheer Red/Brown Roll-Up Shade (Burgundy)
• SKU TYCO1027: Bamboo Semi-Sheer Natural Outdoor Roll-Up Shade
• SKU TYCO1034: Bamboo Semi-Sheer Red Roll-Up Shade (Burgundy)
• SKU TYCO1035: Semi-Sheer Carbonized Brown Roll-Up Shade
• SKU TYCO1039: Semi-Sheer White Roll-Up Shade

If you purchased any of these SKUs from Wayfair.com prior to the recall date, your window covering is part of this safety alert. The company is currently reaching out to all known purchasers directly to inform them of the situation and initiate the remedy process.

The hazard, explained

At the heart of this recall is a specific and well-documented physical danger: the interaction between long, loose operating cords and young children. The Thy Trading Company’s semi-sheer bamboo roll-up window blinds were designed with a standard corded mechanism that allows users to raise and lower the shade by pulling on a loop or tassel. While this design is common in many older window treatments, it creates a serious entrapment risk when the cords hang freely within reach of children. The primary danger here is strangulation. When a child climbs near a window—perhaps to look outside, reach for a toy, or simply explore—they can become caught in these loops. Unlike adult users who understand that pulling down on a cord raises the blind, small children may inadvertently step into a loop, slip their head through it, or get tangled in the cords while playing. Because the blinds are heavy bamboo and operate via a tension system, once a child is entangled, the weight of the shade and the tension of the cords can quickly tighten around the neck.

This mechanism is particularly insidious because it often happens silently and rapidly. The federal regulations for window coverings exist specifically to prevent this scenario by requiring that operating cords be either inaccessible to children or equipped with safety devices that keep them taut and out of reach. The recalled blinds, however, violate these federal standards. They lack the necessary cord cleats, tensioners, or continuous loop designs that would render the cords safe. Without these safeguards, the cords hang down in a way that presents a "substantial product hazard." This legal term underscores that the risk is not theoretical; it is a known, high-probability danger that has led to fatalities in the past with similar products. The semi-sheer nature of the blinds might also make them slightly less visible to adults scanning a room for hazards, but more importantly, they do not mitigate the physical risk posed by the long operating cords.

To understand why this is so dangerous, it helps to look at how child strangulation incidents typically occur. Children are naturally curious and lack the cognitive development to recognize the danger of a hanging loop. They may step into the cord loop, fall backward, or climb up the drapery, causing the cord to tighten around their neck. The force required to compress a child’s airway is surprisingly small, and because the blinds operate on a pulley system, the tension can increase dramatically if the shade drops or if the child moves. This recall highlights that even decorative items like bamboo shades, which are often marketed for their aesthetic appeal in nurseries or living areas, must prioritize safety over design. The absence of any reported incidents to date does not mean the risk is absent; it simply means no one has yet been harmed by this specific batch. However, the potential for severe injury or death remains real and immediate until the product is removed from the home.

Who is most at risk

While this recall issued by the Consumer Product Safety Commission (CPSC) applies to all purchasers of Thy Trading Company’s semi-sheer bamboo roll-up window blinds, the primary and most critical group at risk consists of young children. The hazard stems specifically from the long operating cords attached to these window coverings. For a child under the age of eight, these cords are not merely an inconvenience or a tripping hazard; they represent a severe, life-threatening danger. Young children are naturally curious and lack the cognitive development to understand the lethal consequences of entanglement. They may climb on furniture to reach the blinds, pull down the cords to play with them, or become tangled while moving around the room. Because their bodies are small and their necks are fragile, even a short period of strangulation can lead to permanent brain damage or death before rescue is possible.

The risk is particularly acute in environments where these blinds are installed in bedrooms, living rooms, or play areas where children spend significant time unsupervised. The recalled blinds, which come in various colors including light brown, camel, blue, burgundy, and white, were sold exclusively through Wayfair.com. This means that families who recently decorated their homes with natural-looking, semi-sheer window treatments are the most likely to have this specific danger in their houses. Parents and guardians may be drawn to the aesthetic appeal of bamboo blinds for their neutral tone and modern look, often overlooking the safety implications until it is too late. The fact that these blinds violate federal regulations for window coverings means they were sold without the necessary cordless mechanisms or cord-winding devices that are designed to keep dangerous loops out of reach.

While children are the most vulnerable demographic, anyone living in a home with accessible long cords faces an elevated risk. Although less common than incidents involving toddlers, entanglement can also affect older children who may not realize the danger until they are trapped. Additionally, individuals with mobility challenges or those using walkers or wheelchairs might find themselves inadvertently pulling on or becoming tangled in loose cords while maneuvering near windows. The CPSC notes that these blinds present a "substantial product hazard," indicating that the risk is not theoretical but well-documented in the context of window covering safety standards. Even though no incidents have been reported to date with this specific batch, the potential for tragedy exists whenever a child can access a loop of cord long enough to wrap around their neck. The violation of federal regulations underscores that this product failed to meet the basic safety requirements established to protect households from exactly these types of accidents.

It is important to recognize that the danger persists as long as the cords are present and accessible. The semi-sheer nature of the blinds might make the cords less visible against certain wall colors or lighting conditions, increasing the likelihood of accidental contact. Therefore, the risk is not limited to just those who actively touch the blinds; it extends to any child who might stumble into them or pull them down in surprise. The urgency of this recall is driven by the fact that once a strangulation incident begins, seconds matter. There is no time for complex rescue procedures. This is why the CPSC and Thy Trading Company emphasize immediate removal from the home rather than repair or modification. The vulnerability of children to strangulation hazards is well-established in public health data, making this recall a critical intervention for households with young ones.

Furthermore, the lack of reported incidents does not diminish the severity of the risk. In the world of product safety, the absence of current reports often reflects either good fortune or underreporting, rather than an absence of danger. The regulatory violation itself is sufficient grounds for concern because it indicates that the manufacturer did not comply with the Window Covering Safety Act, which mandates safer designs to prevent child entanglement. Therefore, any household member who interacts with these blinds, but especially children who are naturally drawn to hanging objects and textures, should be considered at high risk. The calm but firm recommendation from safety experts is that no amount of supervision can fully mitigate the risk posed by long, accessible cords, making removal the only truly safe option.

How to tell if you have the recalled item

• SKU TYCO1012: Window Blind Semi-Sheer Brown Outdoor Roll Up Shade (Brown & Tan)
• SKU TYCO1013: Semi-Sheer Natural Outdoor Roll-Up Shade (Light brown)
• SKU TYCO1014: Semi-Sheer Tan/Black Roll-Up Shade (Brown)
• SKU TYCO1015: Semi-Sheer Tan Outdoor Roll-Up Shade (Camel)
• SKU TYCO1017: Semi-Sheer Roll-Up Shade (Dark brown)
• SKU TYCO1022: Semi-Sheer Blue/White Roll-Up Shade (Blue)
• SKU TYCO1024: Semi-Sheer Brown Roll-Up Shade (Light bamboo)
• SKU TYCO1025: Semi-Sheer Roll-Up Shade (Burgundy)
• SKU TYCO1026: Semi-Sheer Red/Brown Roll-Up Shade (Burgundy)
• SKU TYCO1027: Bamboo Semi-Sheer Natural Outdoor Roll-Up Shade (Brown)
• SKU TYCO1034: Bamboo Semi-Sheer Red Roll-Up Shade (Burgundy)
• SKU TYCO1035: Semi-Sheer Carbonized Brown Roll-Up Shade (Brown)
• SKU TYCO1039: Semi-Sheer White Roll-Up Shade (White)

What to do — step by step

Your refund, repair, or replacement options

In this specific recall situation, you will not be receiving a repair kit or a replacement blind from the manufacturer. Instead, Thy Trading Company has chosen to issue full refunds for all affected units. This approach is common in cases involving severe safety hazards, particularly those related to strangulation risks with window coverings. When the danger involves long operating cords that pose a risk of death or serious injury to children, manufacturers often prioritize complete removal and disposal of the product over modification. The logic here is straightforward: trying to repair or modify a blind after it has already been installed in your home can be difficult, time-consuming, and potentially unsafe if not done perfectly. By opting for a refund, Thy Trading Company ensures that every hazardous item leaves your home entirely, eliminating the risk without requiring you to navigate complex installation changes.

To receive your refund, you must follow a specific verification process designed to confirm that the product has been safely destroyed. You cannot simply keep the blinds or donate them to charity, as they remain a danger to other families. The first step is to remove the recalled window blind from your window and place it in your household garbage. Before discarding it, you should clearly mark the product with the word "Recalled" so that waste handlers and others are aware of its status. Once the blind is in the trash, take a clear photograph of the destroyed item. This photo serves as proof that you have complied with the safety instructions and do not possess the hazardous product any longer.

After capturing the image, you need to register your product and submit your claim for the refund. You can do this by emailing thytradingllc@outlook.com and attaching the photograph of the destroyed blind. Alternatively, Thy Trading Company is actively contacting all known purchasers directly, so keep an eye on your email or phone for their outreach. If you need more information or prefer to handle the registration through a web interface, you can visit https://thytrading.com/recall.html or go to www.thytrading.com and click on "Recalls" at the bottom of the page. For those who prefer speaking with someone directly, you may also call Thy Trading Company at 484-831-5010 between 9 a.m. and 5 p.m. ET, Monday through Friday.

Please remember that this process is mandatory to receive your refund. The company requires evidence of disposal to ensure the product is no longer in circulation. Do not attempt to return the item via standard shipping methods unless explicitly instructed by customer service, as the primary remedy relies on the digital verification of destruction. By following these steps, you protect your household and qualify for the full financial reimbursement provided by Thy Trading Company.

What can happen if you ignore it

It is completely understandable why a homeowner might hesitate to remove a window treatment that looks good and functions well. You may have installed the Thy Trading Company bamboo roll-up blinds because they let in light, complement your decor, or simply because they were convenient to buy on Wayfair.com. However, ignoring this recall carries risks that are immediate, severe, and potentially irreversible. The core issue is not merely a malfunction of the product; it is a fundamental design flaw that violates federal safety regulations for window coverings. By continuing to use these blinds, you are maintaining an active strangulation and entanglement hazard in your home, specifically targeting children who are most vulnerable to such dangers.

The danger lies in the long operating cords attached to these semi-sheer bamboo blinds. For a child, a loop of cord is not just a nuisance; it is a lethal trap. Children are naturally curious and agile. They may climb on furniture to reach the window, play near the blinds, or get their clothing or hair caught in the dangling cords. Once entangled, the weight of the blind or the movement of the cord can tighten around the neck with terrifying speed. This is not a hypothetical scenario based on abstract statistics; it is a documented mechanism of injury that has led to fatalities and serious injuries in households across the country. The CPSC has classified this as a "substantial product hazard" because the risk is so high and the potential for harm is so grave.

While the official recall notice states that no incidents have been reported specifically for this batch of Thy Trading Company blinds, the absence of reported injuries does not mean the risk is low. It simply means that, fortunately, no one has yet been harmed by these specific units. Relying on that silence as a sign of safety is a dangerous gamble. The hazard exists regardless of whether an accident has happened before. Every day you leave these blinds installed is another day your family is exposed to this threat. The consequences of ignoring the recall are not financial penalties or minor inconveniences; they are the potential loss of life or permanent physical trauma to a child.

Furthermore, keeping the blinds does not protect them from degrading over time. As cords fray or mechanisms wear, the risk of entanglement can actually increase. The federal regulations these blinds violate were established precisely because history has shown that long cords on window coverings are unacceptable risks in residential spaces. By doing nothing, you are effectively choosing to live with a known, unmitigated danger. The only way to eliminate this risk is to remove the source of the hazard entirely. Continuing to use the product is an active choice to prioritize convenience over safety, and the price of that choice could be far higher than the effort required to dispose of the blinds properly.

Staying safe: broader tips

While this specific recall addresses the immediate danger of long operating cords on bamboo window blinds, the underlying safety principle applies to nearly every home with children or pets: never leave a child unattended near any window covering that has accessible cords. The CPSC consistently identifies strangulation as one of the most severe and preventable risks in residential settings. Even if your current blinds are cordless or have been modified to meet modern safety standards, it is wise to periodically inspect all window treatments in your home. Look for any loose loops, dangling chains, or tensioned cords that a curious toddler might climb toward or wrap around their neck. The goal is to eliminate the hazard entirely, not just manage it, by ensuring that no part of the blind’s mechanism hangs within reach of a child.

One of the most effective ways to mitigate these risks is to upgrade to cordless window coverings whenever possible. Modern technology has made cordless options widely available for blinds, shades, and curtains, offering the same functionality without the physical tether that poses a strangulation threat. If you cannot replace existing units immediately, consider installing permanent safety devices such as cord cleats, tensioning devices, or breakaway tassels. These tools keep cords pulled taut and out of reach, significantly reducing the likelihood of entanglement. It is also crucial to remember that these safety measures should be installed high up on the wall or window frame, well above a child’s climbing ability, and that windows themselves should have stops to prevent them from opening wide enough for a child to fall through.

Beyond window treatments, maintaining a proactive stance on product safety is essential for long-term household health. Regularly check the Consumer Product Safety Commission (CPSC) website and sign up for their email alerts to stay informed about new recalls as they happen. Many dangerous products enter homes unnoticed because consumers are unaware that a specific model has been flagged. Additionally, ensure that heavy furniture, televisions, and bookshelves are anchored to the wall to prevent tip-overs, which are another leading cause of injury in children’s rooms. By combining vigilance with modern safety tools, you create a layered defense that protects your family from a variety of common household hazards. Remember, safety is not just about reacting to known problems but about building an environment where accidents are less likely to occur in the first place.

• Inspect Regularly: Check all window coverings every few months for wear, loose parts, or accessible cords.
• Upgrade When Possible: Replace corded blinds with cordless models, especially in bedrooms and playrooms.
• Use Safety Devices: Install cord cleats or tensioners if you must keep corded blinds for now.
• Stay Informed: Subscribe to CPSC recall alerts to get notified of new safety issues immediately.