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Product Recall Number: 07-551

Why was Discovery Bunny Books recalled?

The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.

Discovery Bunny Books
Here's product recall specific data for Discovery Bunny Books.

  • Product Recall Number: 07-551

  • Product Safety Warning Number:

  • Date: 2007-05-16

  • Product Safety Warning Date:

  • Name Of Product: Discovery Bunny Books

  • Description: In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Bookspan, of Garden City, N.Y., is voluntarily recalling about 16,000 Discovery Bunny Books. The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children. Name of Product: Discovery Bunny BooksUnits: About 16,000Distributor: Bookspan, of Garden City, N.Y.Importer: SoftPlay Inc., of Chicago, Ill.Manufacturer: Animal Magic Ltd., of Hong KongHazard: The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.Incidents/Injuries: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.Description: This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.Sold through: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.Manufactured in: ChinaRemedy: Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.Consumer Contact: For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com.Media Contact: Paula Batson, at (212) 930-4531 or paula.batson@bmgch.com.

  • Hazard Description: The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.

  • Consumer Action: None Listed

  • Original Product Safety Warning Announcement: None Listed

  • Remedy Type: Replace

  • Units: About 16,000

  • Incidents: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.

  • Remedy: Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.

  • Sold At: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.

  • Importers: SoftPlay Inc., of Chicago, Ill.

  • Manufacturers: Animal Magic Ltd., of Hong Kong

  • Distributors: Bookspan, of Garden City, N.Y.

  • Manufactured In: China

  • Custom Label: None Listed

  • Custom Field: None Listed